corvilla: a creative fund raising approach

When not-for-profit Corvilla, provider of group homes for mentally and physically challenged adults, wanted to create a new fund raising event, they called on Strategic Innovation.

After two initial meetings to help the Director and Associate Director clearly define the task at hand, Jane designed a half-day off-site meeting for the 10 members of Corvilla’s Development Committee.  This was their task:

To create a unique fund raising event that will create name recognition in the community and enhance their image in a manner consistent with the goals of Corvilla.


Using a structured problem-solving process, Jane led the group through a series of exercises designed to explore the concepts surrounding the sources of contributions, the essence of Corvilla, and the committee members' own feelings about volunteerism.  Using metaphors, Play Dough, and drawings, the group put aside pre-conceived notions and personal favorites and developed a unique platform for a series of fund raising events based on the book Chicken Soup for the Soul.